I partnered with Puget Sound Energy (PSE), Washington’s largest private energy company, to modernize their paid and organic social presence with the goals of customer acquisition, improved brand perception, and greater awareness.

Key Contributions & Impact:

• Social Strategy Leadership: Designed and led PSE’s social media strategy across all paid and organic channels, ensuring brand alignment and measurable growth.

• Content Development: Directed end-to-end content planning and publishing to deliver consistent, on-brand storytelling that resonated with customers.

• Performance-Driven Campaigns: Planned and executed paid campaigns that proved ROI, leading to expanded budgets for PSE’s major programs.

• Analytics & Optimization: Built performance frameworks to analyze results and recommend next steps, driving ongoing improvements across social and multi-channel marketing.
  

• Results:

• Increased campaign reach by 198% and clicks to PSE pages by 55% YoY.

• Lifted paid campaign CTRs by 186% YoY while cutting CPCs by 58% YoY.

• Delivered a 130% increase in unique pageviews YoY and a 72% increase in time on site.
  

Consulting Impact:
By treating paid social as both a performance engine and a customer engagement channel, I helped PSE maximize their digital presence while strengthening public trust — an approach I now apply to other organizations seeking scalable, always-on social growth.